Lenoites is giving voice through beauty as a direct-to-consumer company that leverages the power of personal narrative to own the beauty conversation on the internet.
As a brand that puts quality first, Lenoites is redefining the beauty industry by fusing the insights of our community with our beauty-editor expertise (Laila Högfeldt) to create a line of intuitive, enjoyable products that take care of you and work hard for you, not the other way around.
The traditional beauty industry has historically been based on experts telling you, the customer, what products you should or shouldn’t be using. Lenoites believe that beauty is as much of an element of personal style as fashion. Therefore, we design products with your real beauty routine in mind. Together, we’re bringing the experience of shopping for, and talking about, beauty into the future.