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Help us recycle

We strive for all our packaging to be 100% recyclable and FSC certified, ensuring our paper comes from responsibly managed forests.

We are also affiliated with FTI. This means we pay fees for all the packaging we bring into the country, fulfilling our producer responsibility. Together with other FTI members, we finance recycling stations across Sweden. Did you know there are 5,000 recycling centers and 2 million doorstep collection points in Sweden? Help us recycle the packaging from our products that you receive.

Read more on FTI's website. Download our certificate here.

We are also working to eliminate plastic from our logistics operations and aim for all our packaging to be 100% natural and biodegradable.

Our footprint

"We understand that manufacturing products will always have an impact on the environment, but we are passionate about innovation and committed to making improvements at all levels of our operations, ensuring that our growth does not come at the expense of our environment. Our goal is to expand our business in alignment with the UN Sustainable Development Goals, designed to provide a blueprint for achieving a better and more sustainable future for all."

Transports / Freight

We aim for all our imports from outside the EU to arrive by boat to Gothenburg, followed by a short truck journey to our warehouse in Borås. Shipping products by boat takes up to three months but significantly reduces environmental impact compared to methods like air freight.*

For imports within the EU, we strive to use rail transport.

Our shipments to you as a customer primarily utilize PostNord, BudBee, and DHL from our warehouse in Borås.

*It is approximately 25 times more emissions efficient to transport goods by container ship than by air freight. For example, shipping 200 kg of goods (2m³) by cargo ship from Hong Kong to Sweden produces about 115 kgCO2 (carbon dioxide equivalents), compared to approximately 2800 kgCO2 for the same weight and volume via air freight. Source: Swedish Agency for Economic and Regional Growth - National Board of Trade